Devlane expands 360° nearshore model and unveils new brand for the U.S. market

Expanded operations, a renewed brand, and a stronger nearshore model for scaling engineering teams - Devlane.

SAN FRANCISCO, CA, UNITED STATES, December 15, 2025 /EINPresswire.com/ -- With demand for senior engineering talent at an all-time high in the United States, companies are increasingly turning to nearshore partners to accelerate delivery and scale their teams with greater operational agility.

Devlane, a leading LATAM staff augmentation partner, has strengthened its position as a trusted resource for fast-growing U.S. startups and enterprise organizations. Today, the company announced a series of new initiatives that enhance its end-to-end 360° model and strengthen how engineering teams across the United States build and scale.

As part of this evolution, Devlane also unveiled a new brand identity that reflects the company’s growth and its vision for the future of nearshore collaboration between the United States and Latin America.

Over the past several years, Devlane has become a trusted nearshore partner for U.S. companies, supporting engineering teams across Silicon Valley, Los Angeles, New York, and other major tech hubs with talent from +15 countries. The company has delivered distributed engineering teams for high-growth organizations such as Grindr, Flo by Moen, Everlane, SpotOn, and ResortPass, among others.

Building on this momentum and growing demand from U.S. clients, Devlane has expanded its operational structure. The goal is to deliver a more unified and scalable nearshore experience. The enhanced 360° model brings together everything companies need to build and manage distributed engineering teams. This includes recruitment, onboarding, HR support, retention programs, compliance, equipment logistics, and performance oversight. All services operate within a single, integrated framework.

The refreshed brand identity reinforces this evolution. It introduces a modern visual system that reflects innovation and a people-first philosophy. These values guide how Devlane partners with clients and supports engineering talent across Latin America.

Why U.S. companies are turning to LATAM talent
Latin America is now one of the world’s most established nearshore regions for engineering talent. With a population of over 660 million people across 20+ countries, the region represents a talent pool nearly twice the size of the United States. For U.S. companies, this scale translates into access to experienced engineers who already work on global products and distributed teams.

The region’s strength is supported by a well-developed technical ecosystem. Latin America is home to hundreds of technical universities and engineering programs, producing a steady flow of software graduates each year. Many countries have made long-term investments in STEM education, English training, and technology-focused workforce development. As a result, LATAM has become a primary hub for senior and mid-level engineers already supporting U.S. and global companies.

Devlane operates at the center of this ecosystem, connecting U.S. companies with vetted engineers who bring strong technical skills, cultural alignment, and long-term commitment.

Key advantages of LATAM nearshoring include:
1) Real-time collaboration: Most LATAM countries share full or near-full time zone overlap with the United States.
2) Senior engineering availability: A high concentration of mid-level and senior engineers with experience building and scaling U.S.-based products.
3) Cost efficiency: Companies typically reduce engineering costs by 40–60% without compromising quality.
4) Strong English proficiency and cultural alignment: Many engineers work daily with U.S. teams, reducing friction and accelerating delivery.
5) A mature tech hub: LATAM supports a large, experienced developer community already embedded in global engineering organizations—not an emerging or experimental market.

The 360° model: Devlane’s complete nearshore support system
Unlike traditional staff augmentation firms that focus solely on recruitment, Devlane delivers a fully integrated service designed to eliminate friction and allow engineering leaders to focus on what matters most: building and shipping great products.

The strengthened 360° model includes:
→ End-to-end recruitment: A curated approach sourcing the top 2–3% of candidates per role, with technical, cultural, and communication vetting aligned to U.S. client expectations.
→ Payroll, legal, and compliance management: Devlane handles all employment contracts, benefits, local regulations, and country-specific requirements across LATAM, reducing risk for U.S. companies.
→ Hardware and logistics operations: End-to-end equipment procurement, delivery, and replacement, without the complexity of customs or international shipping delays.
→ Engagement Partners for retention and team health: Every engineer receives a dedicated Engagement Partner to support performance, career development, satisfaction tracking, and engagement.
→ Talent and Client Platform: A digital web portal that gives U.S. companies real-time visibility into candidate pipelines, active searches, interview stages, and hiring progress. Clients can review profiles, track each role’s status, and collaborate directly with Devlane throughout the hiring process.
→ Onboarding and continuous HR support: Ensuring every placement is positioned for long-term success through structured integration and ongoing alignment between talent, Devlane, and the client’s internal team.

This model has enabled Devlane to maintain a Net Promoter Score (NPS) above 70, a talent retention rate between 85–90%, and long-term relationships with clients across multiple industries.

Looking ahead: Devlane’s vision for the future
The company’s next phase focuses on strengthening its footprint in key U.S. tech hubs while expanding operational centers across Latin America. Devlane is establishing new regional hubs in strategic locations with strong engineering communities, enabling faster onboarding, deeper local presence, and a more scalable nearshore delivery model.

This growth aligns with the evolution of Devlane’s brand. With a renewed emphasis on innovation, bold design, and a modern approach to nearshore collaboration, the company is positioning itself as a forward-thinking partner for organizations seeking efficient and reliable engineering expansion.

Devlane is also growing its internal Engagement Partners, Talent Acquisition, and Delivery teams to support larger and more complex deployments, ensuring consistency and high performance across all client engagements.

To learn more about Devlane’s nearshore model or explore how to scale your engineering team, contact Devlane or book a call to get started.

Devlane
+1 516-689-9728
hello@devlane.com
Martín Laclau, Managing Director
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